Handcrafted in Bhadohi.
Made for the world.
We are a handmade rug brand from Bhadohi, Uttar Pradesh — the carpet capital of India. Every rug we make is a product of place, people, and process: rooted in one of the world's oldest weaving traditions, crafted by skilled artisans, and designed to bring warmth and meaning to homes across the globe.
Born here.
Built from the ground up.
Our founder, S Kumar, didn't discover Bhadohi — he grew up in it. In a city where the loom is a way of life, craft isn't something you learn from a textbook. It's something you absorb: through the workshops, the weavers, the rhythms of thread and tension passed down across generations.
But growing up at the source also meant seeing a problem clearly. The finest rugs in the world were leaving Bhadohi with someone else's name on them. Middlemen, exporters, and foreign retailers were capturing the story — and the margin — while the artisans and their craft remained invisible.
Indo Knots was founded to change that. To build a brand at the source, and bring the workshop directly to the customer — whether that's a homeowner in Mumbai, a design studio in London, or an interior architect in New York.
"We didn't want to just make rugs. We wanted to make sure the people and the place behind them got the recognition they deserved."
The name says it all. Indo — for India, for Bhadohi, for a heritage that spans centuries. Knots — for the craft itself, the irreducible act of skill and patience at the heart of every rug we make. Together: a brand that is exactly what it says it is, nothing more, nothing less.
Two techniques.
One standard of excellence.
We work in two of the most respected handmade rug traditions in the world. Both are labour-intensive. Both are irreplaceable by machines. And both produce pieces that improve with age.
Hand Tufted
A tufting gun drives yarn through a canvas backing by hand — stitch by stitch, row by row. This technique gives our artisans the precision to execute complex patterns, rich textures, and bold colour work with remarkable fidelity. The result: design-forward pieces with expressive pile and lasting quality.
Hand Knotted
Each knot tied individually around the warp threads — by hand, one at a time. The oldest and most demanding form of rug-making, producing pieces of extraordinary density, depth, and longevity. A hand knotted rug takes weeks or months to complete. It is not made; it is built — to last a lifetime and beyond.
Craft, people,
and responsibility.
We believe the way a rug is made matters as much as how it looks. These are the commitments we hold ourselves to — not as aspirations, but as operating principles.
Preserving traditional craft
Bhadohi's weaving heritage is living history. We keep it alive not by archiving it, but by making it commercially sustainable — ensuring skilled artisans have work, income, and dignity in their trade.
Fair wages & safe conditions
Every artisan who contributes to an Indo Knots rug is paid fairly and works in safe, respectful conditions. They are partners in the product, not invisible hands behind it.
Responsibly sourced materials
We use premium wool, natural fibers, and materials chosen for their quality and longevity. A rug made to last is inherently more sustainable than one made to be replaced.
Full transparency
When you buy from Indo Knots, you know where your rug came from, who made it, and what went into it. No opaque supply chains, no inflated markups, no mystery.
"Every rug has a story. Find yours."
Browse our collection, or get in touch to discuss a custom project.